Sending a realtor thank you letter after closing the sale is a common courtesy. The two words “thank you” are the ones that we all love to hear and your realtor is no different after closing the sale.

Even though it’s conventional, this simple gesture adds a lot to the client experience in real estate and goes beyond simply expressing gratitude. It will strengthen the relationship with the client for a long time.

As they guide their clients through the real estate transaction process, top producers always know how to control the situation. When it comes time to say thank you, they know exactly what they want to thank them for.

And that’s significant because the best thank you letters from real estate agents are tailored to each client individually.

Was the consumer patient throughout the transaction’s unavoidable glitches? Were they open and honest about what they liked and disliked? And were they active participants in the face of a particularly difficult obstacle? Or were they flexible and understanding?

Before we go any further, let’s explore the several factors that make thank you letters so important.  Let’s take a step back and find out why a thank you letter is important even in this digital era.

Why Realtor Thank You Letters After Closing Are Important

Regardless of how much technology infiltrates the market, real estate is a business based on connections and trust.

And nothing ruins a relationship faster than disappearing once a transaction is completed.

Keep in mind that purchasing or selling a home is one of the most important decisions your clients will ever make. They want a partner who understands what it entails, from the starting line to the finish line and beyond. When you send a thank you letter after closing the sale, you show your consumer that they are more than just a transaction.

Thank you notes have a strong impact on both your consumers and your business, owing to the fact that they:

• Show your clients how much you appreciate them.
• Invite clients to call you again in the future 
• An excellent moment to ask for a referral.
• Encourage customers to send feedback.
• Keep you in mind for referrals.

Beyond “Congratulations”: 7 Guidelines for Maximizing Your Post-Closing Thank You Notes

While writing a thank you letter after closing the sale has many advantages, sending a two-word text message for your last thank you isn’t quite as quick and easy.

As previously said, we live in a hyper-personalized era. Modern customers want to be noticed, from Netflix recommendations to properly spelled Starbucks cups. Here are some simple guidelines for demonstrating to customers that you put thought and effort into your thank you note.

1. Keep It Old School

Old school is the best tool for expressing gratitude. That’s why we keep referring to letters rather than emails.  

Your thank you note should be handwritten and sent via mail or with maximum impact.

Imagine this: When your client opens their mailbox for the first time in their new house, they discover their name scrawled on a customized note from you.

What kind of impact would that have?

And even if your letter isn’t the first thing your client sees in their new house, odds are it will be opened. In reality, evidence shows that an estimated 20% of emails get opened, whereas a handwritten note has a 99% chance.

Personalized thank you emails for clients still have a lot of value, of course. Sending a thank you email is still better than not saying anything at all.

2. Keep It Personal

You need to make the thank you note personal to show your appreciation to your client.

Try mentioning an event that happened during the transaction to make your letter more personal. You can mention a funny thing you two said while looking for a house, or even the length of time it took to find the perfect house. 

For instance, if your client has a large list of necessities for their house, you may respond as follows:

“I am pleased that we were able to find all of the characteristics you require for your family. I’m sure the kids will enjoy helping you plant the new vegetable garden!”

Another simple and effective method to personalize your message is to include a snapshot of their new house as a subtle, friendly reminder of this wonderful occasion. Who knows, maybe it’ll end up in a frame or on the fridge.

3. Offer Your Help

One of the worst mistakes a real estate salesperson can make after closing is to forget that it was their capacity to service that got the deal done.

Even after the deal has been completed, you need to maintain your commitment by informing your consumer that you are still available to help them.

You can say a generic offer, such as:

“I’m here to help if you have any further queries.”

Also, you can make it even more customized, if you are aware of any particular activities they might need assistance with. You can share your list of recommended contractors for landscaping, home renovation projects, and many more.

4. Maintain The Door Open

To be clear, we do not advise dropping by your clients whenever you feel like it.

However, it’s critical to let clients know that you want to stay in touch and that you’re open to future meetings or opportunities.

All you have to do is say,

“I’m always available to help with anything you might need!”

Or you can go deeper by inviting them to ask questions about anything they read in your newsletter or had concerns about during the home-buying process.

Help them out by providing an update or just let them know you hope to see them at the next event. You can do this if you and your client have an interest in a particular hobby, activity, or community gathering.

5. Make It Fridge-Worthy

Remember the photo advice we provided in rule #2?

A lot can happen in your client’s life after you close the deal. They might have a friend, relative, or neighbor who asks for a referral. If you send a personal thank you note to them, they will remember you when this happens. If you’re lucky, you will even have your thank you note stuck on their fridge and they can easily pass it forward.

Include a business card with a few notes handwritten on it to make your letter even more fridge-worthy. You could say:

“Until we meet again,” “Best wishes,” or “It’s been a pleasure working with you.”

Bonus points if you can include your thoughtful note with a one-of-a-kind house-closing present. You can get a picture frame that complements their new living area or a food delivery kit they can use while unpacking as presents.

6. Gently Request a Referral Or Review

This is a challenging one because your letter should, first and foremost, express gratitude.

However, if you employ the correct tone and attitude, you can always add a modest request without upsetting your client. You could use,

“I’ve truly enjoyed working with you, and I’d be pleased if you saw fit to recommend me if the situation arose.”

7. Say Congrats!

A heartfelt congrats should be included in every single thank you letter following closing.

In any case, don’t forget to congratulate your clients and wish them luck in the future when writing your thank you letters.

Free Realtor Thank You Letter Templates

Real estate brokers are always in high demand. However, things become extremely complex when many transactions are involved.

Here is a couple of ready-made thank you note templates that you can rapidly modify, customize, and send to clients right after closure to save you some time.

Thank You Letter to Homebuyers After Closing

Dear Jane and Joe,

It was an honor to help you find your [first house/forever home/dream home]. Thank you for letting me be a small part of your adventure!

[INSERT PERSONAL ANECDOTE FROM THE HOME SEARCH]

I’m excited to hear about the memories you’ll make, and I’d like to keep in touch as your adventure unfolds. I’ll include you in our newsletter distribution so you can keep up with what we’re up to and what’s going on in the neighborhood.

Please do not hesitate to contact me if I can assist you with any queries or services. I’ve had a great time working with you, and I’d be grateful if you could leave a review or refer me to someone else if the opportunity arises.

I’m hoping for the best for you and your family in your new home.

[INSERT SIGNATURE]

Thank You Letter After Closing The Sale to Home Sellers

Dear Jane and Joe,

Congratulations on the sale of your home!

I’m grateful for the opportunity to assist you, as well as the trust you placed in me for what is unquestionably one of the most important decisions a homeowner can make.

It’s been a pleasure to assist you through the process, and I’m both happy and grateful for the outcome.

[INSERT PERSONAL ANECDOTE]

I wish you the best as you embark on your upcoming adventure and look forward to remaining in touch. Meanwhile, please do not hesitate to contact me if I can assist you with any inquiries or services. 

I’ve had a great time working with you, and I’d be grateful if you could recommend me in the future.

Best wishes to you and your family,

[INSERT SIGNATURE]